The Coming Digital Monopoly of Apple and the Importance and Influence of Steve Jobs
I might humbly suggest that those journalists and reporters in both the traditional and financial media are largely missing the grander point on Apple the company and Apple the stock. Running businesses is a lot more than seeing what ratios look like on financial numbers and saying whether something is undervalued, fairly valued or overvalued.
Fundamentally, and whether it is said this way or not, Apple has a monopoly position in digital music. It’s easy, it’s fun, it’s cool and nobody I know anywhere has any desire to forklift upgrade their digital music, throw away their investment in purchases and ripping CDs in to iTunes or ever starting over again on another platform. There may be an exception to every rule, but ever since Apple launched the iPod and “got it right” on MP3 players, nobody has even dreamed of challenging them in this area … not Dell with their media player, not Microsoft with Zune … no one.
As part of iTunes, Apple has made photos, videos, music, movies and now mobile applications simple, easy and bundled under one roof. The anchor to this roof is most definitely music, and this anchor is something that no other smart phone manufacturer has anywhere. Google and Android, Palm and Pre and Research in Motion and Blackberry just don’t have this natural anchor and draw to their application stores like Apple … so don’t expect them to be able to make the in-roads that people believe in the smart phone mobile application world. Unfortunately there is just no other compelling reason to go to their mobile application stores as there is with Apple. Sorry, but there just isn’t.
Ultimately, a pre-existing and trusted billing relationship exists with Apple’s consumers and the loyalty to the brand now goes way, way, way beyond the religious cult that it used to be. As a result, Apple isn’t just winning the battle for mobile devices, but it’s also beginning to get people to shift from their Wintel PCs back to the Mac platform in meaningful numbers. I expect that this trend will not only continue, but that it will also accelerate. I’m not suggesting that Macs are suddenly going to be back on top in terms of market share, but I am saying that the “halo effect” of Apple’s mobile dominance is paying dividends on their Mac desktop and laptop numbers. Plus, the next great battle of the larger PC war is going to be when the smart phones fundamentally become the PC of the future.
In parallel, Apple has a massively deep managerial bench of talent and it is my contention that most of the iPhone and iPod product and services designs and offerings were created during the period that Steve Jobs was completely out of the company. My understanding from some detailed research and discussions with many inside Apple was that Jobs wasn’t even around day to day when the iPhone was created internally as his medical issues were already well underway … just not publicly known. Steve Jobs might get credit for everything great at Apple, but the reality is a far, far different story and the number of fantastic individuals that are involved and responsible for the success of these mobile platforms at Apple goes way, way beyond any one person.
The fundamental aggregate talent in engineering, management and operational execution is what has driven Apple to greatness … not any one man … and not even Steve Jobs. Apple didn’t miss a beat when he was out and won’t now that he’s back or if he’s out again. The rich multiples Apple’s stock gets are a result of this dominance, not a cause of it. The multiples will also look modest with the penetration of the world’s next large computing platform: the smart phone. While Apple, Palm, Google and Research in Motion will alll have a market share, Apple owns 75% of all application downloads in the world and has an even larger dominance in music. These market shares are like GOOG and search, MSFT and Windows, CSCO and routers/switches, EBAY and auctions. Said another way … nobody can challenge this any time soon.
I will personally admit to having a great respect and admiration for Steve Jobs. I think that he’s a great visionary and leader and wish him well with his health and most recent recovery. I believe that he and Larry Ellison of Oracle should get much more credit for what they’ve done in the 2000s than Michael Dell at Dell, John Chambers at Cisco, Bill Gates at Microsoft and others of that decade as they grew their businesses in novel, unique and meaningful new ways after the decade of “a rising tide lifting all boats” was over and the penetration rates of PCs, cell phones and the Internet (broadband connections) rose from virtually nothing to more than 100%. Said another way, from no market to a mature market … all in a single decade. That penetration rate is about to be replicated again in the coming decade, but this time with the migration from cell phones to smart phones instead of the migration from circuit switching to packet switching from a decade ago. Steve Jobs will remain an icon and a brilliant visionary. However, with or without him Apple is strong, deep and well positioned to dominate as the monopoly that it is … even if most people don’t realize it just yet. As a result, I like LEAP call options and/or core common stock holdings for Apple as it is clearly already a winner and will continue to be one through 2020 very, very easily.
July 5, 2009 - 8:19 AM No Comments
